It is called Google ADS, formerly Google Adwords…

Recently people daily make a search for something on Google 8.5 billion time. Those searches can be about everything. Like purchasing, getting information, address description or reviews of products. Speaking of search count, i would like to tell you visitor count of Google… it is daily almost 90 billion around the world…

You may think why i gave those statistic above. Isn’t it so clear… By Google ADS, you can create your advertisements and introduce your products and business to people easily… Let’s back to our main topic Google ADS…

Google ADS

Google Ads is an advertising service that allows you to advertise almost anywhere available through Google. Although many search engines offer this service, the fact that Google is by far the most used search engine around the world makes this service more important for e-commerce sites.

Google has a few ads types and users can use them in their needs to show their ads to people. In this way they can reach new visitors and expand their brand visibility.

Google ADS is as flexible as you can. Which means you can arrange everything how you want. I am going to mention about flexibility of Google ADS.

Flexibilities of Google ADS

Budget

Google ADS doesn’t force you about spending money. You completely make a decision how much money you would like to spend. With this flexibility you can show advertisement to people unless without going over your budget.

In case of considering to show advertisements to people, you should describe a daily budget. That daily budget must be arranged very well, otherwise your budget will be spent easily and your ADS is not going to be showed to people.

Keywords

At the beginning of article, i gave you some information about daily count of Google searches. Those searches cannot be related with your business a hundred percentage. So just because of this, you should choose the keywords carefully that you want to show your advertisements. You can create and show your advertisements in specified field and avoid spending money for irrevelant traffic.

By negative keywords, you can avoid to show your advertisements for irrelevant search terms. In this way, you advertisements will be shown relevant people by Google.

Platforms

Google provides a lot of platforms with Google partners for advertisers. With Google ADS, you can create search, display, video, shopping advertisement. Google ADS provides you best ways to find your audience.

Retargeting

Google ADS provides you retargeting opportunity for your website visitors. With retargeting feature, you can show your relevant advertisements to visitors who visited your web site once. In this way, you can show your products to your former visitors and make them purchase on your web site.

Types of Google ADS Advertisement Models

As i said, Google ADS as a few advertisement model, in this section i am going to explain them one by one.

Google ADS Search

Google search advertisement is well known advertisement model. It is shown on search engine result page(SERP). When users make a search on Google, they appear first and last 4 results. Also they are marked as advertisement by Google.

Google ADS Display

Google offers you to publish display advertisements throught 35 billion websites over the world, Gmail and Youtube. Display advertisements have different images sizes which help you to reach people with multi-device. Those creatives can be HTML5, GIF or PNG extantions. Google publish your creatives randomly within your segmentations and arragement. Also you can choose where you want to publish with settlement settings. For example you don’t want to publish your advertisement on X website. You can arrange it in settlement settings.

Google ADS Video

Whenever people hear video advertisements, they immediately think it is on Youtube. It is partly correct but not completely. Basically video advertisements were maden for Youtube. But after transformation of technology that much, currently you can publish your video ADS in application and web sites.

Video advertisements are so important thing for your business. Because you can reach billion of people easily through Youtube or applications. For example the visitor count of Youtube is currently over 15 billion. and also in Google Play there are thounsands of application. With these 2 options you can reach billions of people.

Plus video advertisements can be good option to make people purchase on your website. With visual advertisement you can affect their purchasing decision easily.

Google ADS Shopping

This advertisement type is directly for e-commerce websites. If you have an e-commerce website and sell your products through Google ADS, You must use shopping advertisements. Because these shopping advertisements locate on Google search result page and help user purchasing easily. Users can find images, price, price with discount and reviews of products with shopping advertisements.

Basically i have tried to explain you what Google ADS is. I am going to publish more information about Google ADS in the future. It is really deep and huge topic. But after reading my articles, you will be able to create and manage your own campaings.

Please feel free to ask your questions and share your ideas to improve this article.

Let’s start…

If you ever thought having website or blog, i assume you heard web hosting once. Sometimes web hosting can be confusing for beginners. I am going to get deep into web hosting subject and help you about confusions.

Web Hosting

Web hosting basically a hosting service for your web sites and your web sites folders. After activation of your service, hosting provider gives you access to control panel of your hosting service and you can arrange many things with that access. So after purchasing a web hosting service that means you are renting a space of that server.

With the information above we can say that hosting service is a computer which has high speed internet and web server ability. That web hosting service belongs to hosting provider company. They keep it safe and up-to-date for customers. So customers can upload folders into web hosting and publish their website.

Also as i said that you can arrange many things by hosting control panel. Those are creating email accounts and FTP accounts, SSL certificate installation, uploading folders etc… Speaking of FTP and SSL certificate, i will mention them below…

After explanation of web hosting, I can give you information about web hosting types,…

Types of Web Hosting Services

As i said, choosing web hosting can be complicated for beginners. It has a lot of service types and at the beginning that may scare you… But the reality is not like that. For example, all types of web hosting services basically work in the same way. The purpose of them is publishing web sites. I will mention types of web hosting services below and make it clear for you…

Types of Web Hosting Services:

• Shared Linux Web Hosting
• Shared Windows Web Hosting
• Virtual Private Server (VPS)
• Virtual Dedicated Server (VDS)
• WordPress Hosting
• E-commerce Hosting

Let’s explain them one by one

Shared Linux Web Hosting

Linux is a free, open source and very famous operation system around the world. It can be customised easily and transformable for different requirements…

Shared Linux web hosting generally has Centos operating system which is best option for web hosting. Also the database system is MySQL or MariaDB. With Shared Linux web hosting you can run PHP web sites, CMS (content management systems) like WordPress, Opencart or Prestashop…

Shared Windows Web Hosting

After explaining shared Linux web hosting, now i am going to talk about shared Windows web hosting…

As you can guess, shared Windows web hosting is based on Windows operation system and it has MsSQL database system. You can run .NET framework, .NET Core applications in shared Windows Web Hosting…

Virtual Private Server(VPS)

Virtual private server is way too different than shared hosting service. You own the whole server with this service and you have ROOT access. Virtual private server is a part of physical server. Server administrators use virtualization to create virtual private servers. Also virtual private servers can customise with your needs.

The resources of virtual private server are shared. That means your unused resources can be used by another user. Which is not good for your system because with that usage your system can be slower…

Virtual Dedicated Server (VDS)

Virtual dedicated server is similar to virtual private server. But there are some differences.

First of all, virtual dedicated server is virtualized of physical server. It has high virtualization technology. The server belongs to you completely and you can customise it in your needs. Also you have root access for your server. Until now it looks pretty similar to virtual private server.

But system resources of virtual dedicated server completly belongs to you. Even whether you don’t use them. That makes it different than virtual private server… With VDS server your services always work in high performance.

WordPress Hosting

And we just came our last title of article. WordPress hosting service is similar to shared hosting services. Basically it works the same like them but it has a few differences. Those differences are about operation system, web server and database system.

For Wordpres hosting service they usually use Centos operation system with LiteSpeed web server system. Speaking of LiteSpeed i should give you some information to make you understand. LiteSpeed web server is a licenced web server. It is new, up-to-date and high performance web server. It is 6 times faster than Apache(traditional web server) and it helps your web site works faster than usual.

And speaking of database, it is very important service for WordPress hosting. Because WordPress keeps and calls every components from database. System administrators usually use MariaDB database for WordPress hosting service. MariaDB has high performance with WordPress web sites.

Bonus

I mentioned FTP and SSL sertificate at the beginning of the article. I would like to explain them for you…

What is FTP?

File Transfer Protocol (FTP), helps you transferring files into your web hosting service. it was released in 1971 by Abhay Bhushan and it made into today’s shape in 1985. Default port number is 21…

What is SSL Certificate?

Secure socket layer (SSL) certificate is installed through your control panel and that shows web site secure to search engines and visitors. SSL certificate can protects datas between your web site and visitors. Also that provides trusts to your web site visitors and search engines…

I have tried to explain types of web hosting services basically in this article. I hope that helps you to understand the services… Please free to make a comment for your further questions.

Have a nice day…