It is called Google ADS, formerly Google Adwords…

Recently people daily make a search for something on Google 8.5 billion time. Those searches can be about everything. Like purchasing, getting information, address description or reviews of products. Speaking of search count, i would like to tell you visitor count of Google… it is daily almost 90 billion around the world…

You may think why i gave those statistic above. Isn’t it so clear… By Google ADS, you can create your advertisements and introduce your products and business to people easily… Let’s back to our main topic Google ADS…

Google ADS

Google Ads is an advertising service that allows you to advertise almost anywhere available through Google. Although many search engines offer this service, the fact that Google is by far the most used search engine around the world makes this service more important for e-commerce sites.

Google has a few ads types and users can use them in their needs to show their ads to people. In this way they can reach new visitors and expand their brand visibility.

Google ADS is as flexible as you can. Which means you can arrange everything how you want. I am going to mention about flexibility of Google ADS.

Flexibilities of Google ADS

Budget

Google ADS doesn’t force you about spending money. You completely make a decision how much money you would like to spend. With this flexibility you can show advertisement to people unless without going over your budget.

In case of considering to show advertisements to people, you should describe a daily budget. That daily budget must be arranged very well, otherwise your budget will be spent easily and your ADS is not going to be showed to people.

Keywords

At the beginning of article, i gave you some information about daily count of Google searches. Those searches cannot be related with your business a hundred percentage. So just because of this, you should choose the keywords carefully that you want to show your advertisements. You can create and show your advertisements in specified field and avoid spending money for irrevelant traffic.

By negative keywords, you can avoid to show your advertisements for irrelevant search terms. In this way, you advertisements will be shown relevant people by Google.

Platforms

Google provides a lot of platforms with Google partners for advertisers. With Google ADS, you can create search, display, video, shopping advertisement. Google ADS provides you best ways to find your audience.

Retargeting

Google ADS provides you retargeting opportunity for your website visitors. With retargeting feature, you can show your relevant advertisements to visitors who visited your web site once. In this way, you can show your products to your former visitors and make them purchase on your web site.

Types of Google ADS Advertisement Models

As i said, Google ADS as a few advertisement model, in this section i am going to explain them one by one.

Google ADS Search

Google search advertisement is well known advertisement model. It is shown on search engine result page(SERP). When users make a search on Google, they appear first and last 4 results. Also they are marked as advertisement by Google.

Google ADS Display

Google offers you to publish display advertisements throught 35 billion websites over the world, Gmail and Youtube. Display advertisements have different images sizes which help you to reach people with multi-device. Those creatives can be HTML5, GIF or PNG extantions. Google publish your creatives randomly within your segmentations and arragement. Also you can choose where you want to publish with settlement settings. For example you don’t want to publish your advertisement on X website. You can arrange it in settlement settings.

Google ADS Video

Whenever people hear video advertisements, they immediately think it is on Youtube. It is partly correct but not completely. Basically video advertisements were maden for Youtube. But after transformation of technology that much, currently you can publish your video ADS in application and web sites.

Video advertisements are so important thing for your business. Because you can reach billion of people easily through Youtube or applications. For example the visitor count of Youtube is currently over 15 billion. and also in Google Play there are thounsands of application. With these 2 options you can reach billions of people.

Plus video advertisements can be good option to make people purchase on your website. With visual advertisement you can affect their purchasing decision easily.

Google ADS Shopping

This advertisement type is directly for e-commerce websites. If you have an e-commerce website and sell your products through Google ADS, You must use shopping advertisements. Because these shopping advertisements locate on Google search result page and help user purchasing easily. Users can find images, price, price with discount and reviews of products with shopping advertisements.

Basically i have tried to explain you what Google ADS is. I am going to publish more information about Google ADS in the future. It is really deep and huge topic. But after reading my articles, you will be able to create and manage your own campaings.

Please feel free to ask your questions and share your ideas to improve this article.